Many Companies can face difficulties in getting their innovation ordered by the Hospital. Typically a meeting with an interested Surgeon is just the start - the request for purchase then needs to be passed up the line, and if the business case is not good enough then there is little chance of it moving any further. Michael Branagan-Harris says;
“I realised early on that if you don’t know how much the reimbursement is for a procedure then how can you try and sell your device for the appropriate price! - I learned about the importance of understanding HRG’s and this enabled me to be able to negotiate at a much higher level for faster market adoption helping Surgeons along the way to get what they want faster.
Device Access develops easy to use sales tools, which enables their clients to go into a hospital with sales representative friendly input colour coded models. These models have simple to follow drop down menu’s showing the local Market Forces Factor value, actual number of procedures performed in the past 12 months, average length of stay and so on.
This client bespoke information is NHS Sourced and has helped demonstrate clear and accurate information to the NHS Hospital budget & key Stakeholders that ultimately strengthens the business case for the adoption of their innovation”
Example of economic sales tool comparing current intervention versus new, with NHS sourced costs in the theatre, and overnight stay. This tool shows the HRG and OPCS codes for the intervention.
Because of the complexity of coding, the Device Access team consists of an NHS accredited Clinical coder and Auditor who works to ensure this information is as accurate as possible*
*DISCLAIMER Device Access has used reasonable efforts to provide accurate coding advice, but this advice should not be construed as providing clinical advice, dictating reimbursement policy or substituting for the judgement of a Practitioner. It is always the provider’s responsibility to determine and submit appropriate codes, charges and modifiers for services that are rendered. Provider is responsible for verifying reimbursement coverage. Device Access assumes no responsibility for the timeliness, accuracy and completeness of the information contained herein. Since reimbursement policy and regulations change frequently, it is recommended that providers consult with the relevant coding department regarding reimbursement coverage.